About Us — The Story of Aerie
Every brand has a story, and ours begins at home.
I am a mother of two wonderful boys, Jia Er and Jia Yi. Their names are more than just a part of our family — they are the foundation of everything I do. When I dreamed of creating a brand that could carry my love, values, and hopes into the world, I knew it had to begin with them. That's how Aerie was born: from the Er in Jia Er and the Yi in Jia Yi. Together, they form Aerie — a name that symbolizes both the strength of family and the vision of something greater.
In nature, an aerie is an eagle's nest built high above the ground. It is a sanctuary — safe, protective, and nurturing — while also being a launchpad for growth and flight. This meaning resonates deeply with me as a parent. Like an eagle's nest, I want Aerie to be a place of trust and care — a space where families feel safe, knowing that every product we create is designed with their well-being at heart.
Aerie is built on 3 simple principles
1. Love of Family
Our brand is rooted in the unconditional love of a mother for her children. This love inspires us to create products that we would only ever trust for our own family — gentle, safe, and filled with care in every detail.
2. Love of Nature
We believe nature offers the purest solutions. That's why we focus on using natural, safe, and responsibly chosen ingredients and materials. From the softness of our wipes to the purity of our formulas, we are committed to harnessing what's good in nature to protect delicate skin and the environment.
3. Love of Origins
Aerie is about staying true to where we come from — family, roots, and values. Our name carries the essence of my children, and our products carry the essence of honesty, transparency, and integrity. We create not just for today, but for a future where children can thrive.
